KC Talent Re brands to High Fashion Modeling Career with Paris Model Agency
Being young traveling the world, making beacoup bucks, learning new languages, exploring, educating yourself while immersed in cultures are a few of the side benefits of a models’ career.
Founding Director, Christi Roberts shares her working experience with a Paris model agency. Educating yourself by Re branding model portfolio; makes the strategy from KC talent and product models to high fashion models of couture fashion for the world’s best fashion designer houses in Mecca of Modeling-Paris, France.
Advertising Agencies use Product Branding and Digital Advertising
In the Midst of change from
Healthcare to Fashion Industries
Re Branding touches every business one day. Change is inevitable.
Re Branding a product or service business may mean the same product or service, different approach. A brand strategy creates a new emotional story around the same product or service. Voyance Talent Agency, a theatrical booking Agency market our services to businesses for product branding and (eventually) event services, putting the right face with the right product. Re branding may include a new look, logo, marketing, technology, billboards, packaging, print, video, television campaigns and digital advertising. Customers and clients see a change in the way the business accomplishes the desire or need of the item, same item; different operation.
World wide advertising Merge Agency (https://www.mergeworld.com/work/canaccord-genuity) with a Kansas City office: “We create a new logo, tagline, and a complete set of brand identity materials including business cards, letterhead, folders, envelopes, templates collateral, print ads and an anthem video for the brand relaunch.”
Covid 19 is especially chaotic in healthcare industries. InTouch Solutions, a healthcare specialty is worldwide, Kansas City office Marketing and Advertising Agency. https://www.intouchsol.com/?s=2021+planning “What we are certain of is that successful 2021 planning will require scenario development: data-driven scenarios that can mitigate unknowns, be acted upon quickly, and which help a brand be agile and able to pivot when needed.” Is living today considered “unprecedented”? No, there have been horrific viruses before that are still present today. Take Polio, for example, which was documented over 6,000 years ago. It wasn’t until the mid 1950’s a large-scale trial vaccine developed by Dr. Jonas Salk an effort to eradicate polio in populations.
From https://www.linkedin.com/feed/news/all-dressed-down-with-no-place-to-go-4182633 The New York Times writes. ….. The result? In April, U.S. clothing sales plunged 79% — the largest decline ever.
“Vite, Vite, Vite, Droit, A Gouche, Allez, Allez, Allez , Pivot, Retour au cercle”, Givenchy Creative Director shouts in a whisper backstage as I am pushed out the curtain on the Pret a Porte Runway. Apropos in today’s world, film actors, fashion models and brand ambassadors need to spin on a dime.
Fashion House Givenchy (I worked for as a high fashion model during couture fashion week) is changing their Creative Director. High fashion is not going out of business!
Mathew Williams (a self educated fashion designer) now head Artistic Director of www.Givenchy.com. “The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Prêt-a-Porter. It is owned by a luxury conglomerate LVMH. From 2 May 2017 until 10 April 2020, its artistic director was Clare Waight Keller, the first woman to hold that position. [2] On the 15th of June 2020, Givenchy announced that Matthew M. Williams, of 1017 ALYX 9SM would succeed Clare Waight Keller as the Creative Director of the House.”
Just a few examples of change due to Covid 19, Paris fashion week and Milan fashion shows have announced both physical and digital fashion shows for September 2020.
Fashion may have been hit hard but creativity abounds, humans have a desire to impress each other and congregate in great numbers! There’s a rebound on the horizon. People still buy $2,000.00 pair of sweats and won’t feel sloppy. What do you think Patrick Mahomes (MVP Super Bowl Quarterback) sweatpants cost? If I feel like a million bucks, I act like a million bucks. It’s about the feeling when working. Bet the boss isn’t schlepping old sweat wear when working at home.
When something changes us individually, we seem to be personally effected and it is important to acknowledge the situation and adapt to thrive. While some businesses are soaring, some are surviving by new product Branding.
Re branding is educating yourself for successful habits, adapting resume acquired skills or your business to new modes of client, business needs or desires.
Hope is where we are now, in the possibility of a vaccine (in a year or more) for Covid 19. When businesses and professionals want to repackage, obtaining an expert gets world-class results.
Model Test Shots Upgrades Model’s Portfolio
Landing a contract, getting that job, making the cut; I have confidence that educating yourself, planning now, using past successes, redoing skills and reinventing your portfolio, bio or resume for the new Covid world, you will receive world class results!
Model Test Shots, are essentially like a probationary period of employment: a tryout, a test to see how well the fashion model or film actor photographs and on the job professionalism he or she exhibits before rewarding them with a Talent or Modeling Agency representation contract. Agency contract work may be with couture fashion designers, fashion shows, fashion catalogs, new product launch, public speaking, conventions work, film directors and video directors for movies and/or television commercials.
Each city is a different market. Every city has different types of film acting, product or fashion modeling jobs. When a film actor, fashion model or product model travels to a new city some re branding of the fashion model book or actors portfolio may be required and is called a test market. The film actor, product models or brand ambassador needs to update their model book or actors portfolio for the most versatile work available geared to the style of the city and its’ market.
If successful, professional model test shots photos may turn into a portfolio shoot and bump up the model portfolio or actors portfolio (also called model book) with versatility in looks creating a new brand identity design for model booking in the new market. The Talent Agency selects model test shots prints geared to their clients and city with a new logo design to show virtually or print on the actor’s head-shots or model’s comp card identifying the talent with the contracted Talent Agency.
NEW LOOK, NEW BRAND
My re branding began the next day when the Paris Model Agency set up my test shots. I went from the Kansas City fashion market to high fashion model in the couture fashion Paris market by changing my look; my hair appears short. The Paris Model Agency provided wardrobe. It was up to me to show my experience as a makeup artist and stylist. It’s amazing how a $20,000.00 dress makes me feel and that feeling shows thru in the high fashion photographer shot. I notice an incredible difference working with high fashion photographer, their skill in lighting effects, dramatic location, reading the fashion model and capturing that feeling on the fashion model’s face, actions and body. Product models photographer emphasize the product, the product models are secondary, maybe in the background, maybe not showing the product models’ face. The rates are different for each type of modeling.
It is important educating yourself in hiring (or mentor with) a professional for re branding. The high fashion photographer will dramatize actor head shot and high fashion model. What the film actor or fashion model wears is the accessory. The fashion photographer uses location, props and lighting to present the brand.
Fashion is capricious only the mood, type of actor or fashion model sensationalize the brand. By the time the couture fashion shows up in editorial magazines or fashion magazines, ready to wear wants to copy the designer, very little of the fashion design shows in the high fashion photo in the editorial magazine. It is all about the “look. For successful fashion shoot, the visual images a model wants as many different “looks” so the company’s consumers can begin to associate you as the model with their brand’s personality and point of view.
The result model tests were contingent for my employment with the Paris Model Agency. Listen to the direction of your agent and the high fashion photographer. The company selects the fashion models or film actor to match their brand to project the company’s story. The model photographer and the high fashion photographer enhance the ability to work for editorial magazines, fashion catalogs, print and product. KC Talent often asks, “WHY SHOULD I GET A PROFESSIONAL MODEL Photographer?”
“Why Can't I just Let an amateur or hobbyist Photographer do the photos for me?” Your head shot is your first Impression and will give other people a glimpse of your personality and style so your professional head shot should be representative of a visual style you want to reflect.”
“Let’s face it in today’s age of digital Social Media it’s hard to stand out in the Crowd. A head shot taken by a professional photographer with years of lighting experience knowledge of style, looks, post production and retouching skill can give your photo that extra visual Step Up and show the client that you are a professional and take yourself seriously. A Professional head shot is an investment in your future and a great Branding tool.”
Paula Settle, Professional Photographer
Working with a fashion model photographer is important step in re branding and getting different looks. “Anyone can look through a viewfinder, but there’s nothing simple about Nick’s multi-disciplinary approach for bringing a concept to life. Nick works with his innovative production team he has assembled for perfect results every time. Nick gives much of the credit to Michael McCorkle for his amazing digital artistry.”
Nick Vedros https://www.vedros.com/#bio
These are two top photographers with decades of fashion and product commercial experience. Be a professional, work with the professionals! Voyance Talent must stand out to get the most jobs. It is rare that a company will have exclusive rights to a fashion models’ or an actors’ image. If that is the case, it is a very expensive contract that we will negotiate.
Kansas City Fashion Model Re Brands
I was accepted! Landed the contract, working papers, bank account, an apartment.
After the morning test shot, I went back to my agency that afternoon. The Paris model agency set up a professional stylist: hair and makeup redo.
Successful new re branding portfolio model book, ditching the Kansas City fashion portfolio, I snagged a Paris Metro platform ad the next day. I loved going on the Paris Metro
! I arrived in Paris in the early fall, just before couture fashion week would begin in Marseille, France!
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Voyance Talent Agency matches Fashion models, Film actors and Brand Ambassadors to help tell the product, service or business story. Fashion models and film actors may appear in TV, Radio, Film, Print media, such as fashion catalog, flyers, newspaper, editorial (magazines) or on line created by advertising agencies that are important to help business succeed.
Voyance Talent Agency announces zoning clearance into their new office location on Broadway in Westport Kansas City, Missouri.
We are planning shows now and seeking models. Alez, Alez, Alez, vite, vite, vite! Plan your future now!